Over the years, quite a few clients have told me that search engines hate them. When search engines hate you, your web site is nowhere to be seen in the first 30 search engine result pages and has very low search engine referral traffic. This means that you are losing out on many newsletter subscribers [...]
SEO and SEM are similar sounding but two different terms which should not be confused with each other. The former means Search Engine Optimization, while the latter means Search Engine Marketing. SEOs have taken a front seat of late with hardly any payment made in direct marketing as such as in the case of SEM. [...]
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