Posts tagged: Google

There Is Power In Good Search Engine Optimization Using Easy Search Engine Marketing Strategies

Search engine optimization can make or break your website and therefore your online business will do little to nothing in the earning money aspect of internet marketing. Time spent learning proper SEO strategies will be time well spent and your time is valuable so don’t waste it.

What does an internet marketing need to know for proper search engine optimization? Well to me you need to know more or at least apply more SEO knowledge than those site owners you want to pass in the search engines. It’s that straight forward.

You can pay me or others to have your web pages optimized to give you the best bang for your buck in the search engines and that will get you listed higher which gives you a better chance at making a sale. Of course even if you get visitors it doesn’t mean you sales copy will sell them, but that’s for another day and another article, isn’t it.

I always enjoy being paid but at the same time the teacher in me wants you to learn to do this for yourself so keep your money and read on…

Search Engine Optimization Strategy One:

Learn what others are doing to make their web page land on the first search engine results page. Discover all you can about each site that gets listing on the first two pages of results. At least the first two pages so you get an understanding and you will also find more than one strategy being used, so pay close attention.

How do you find those sites, well you have to use the keywords that represent your product to your target group. You will even learn of new keywords and phrases as you start to dissect your competitors web pages.

Example: If you are promoting ‘car care products’ then you go to Google and do a search for this term. Do two searches on this phrase and any other phrases you are using. One without quotes and one with quotes.

Doing two searches this way will let you know how many sites are out there promoting based on the exact same keyword phrase your are using.

Google: “car care products” = 606,000

Google: car care products = 38,200,000

From this you can see that there are 600 thousand pages out there about car care products and that means you would have a lot of competition.

Once you have your search engine results page for your search term in quotes start looking through the results and take notes.

What are you looking for?

1. You want to learn how they use the search term or keyword phrase on their page.

This means that you need to look at the headings and paragraphs to see how many times that phrase was used and the exact location it was used.

Was the phrase bolded or italized, is it in a header one, is the phrase a hyper link anywhere on the page?

Learn all you can from the browser page.

2. Open the source code for the web page you are researching and see what other keywords and phrases they use.

What are the other keywords? You will later do the same research on the new keywords you find.

If you do this and use the same strategies for keywords and phrase placement you will increase your own page ranking. Do this consistently and you will be able to pass those that are ranked ahead of you.

Look for other strategies from us on search engine optimization strategies that work.

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categories Internet And Businesses Online | chenshuiyang February 23, 2010 | comments Comments (0)

Search Engine Marketing Tips Add To Your Online Business Popularity

You may be in any business that you desire but to keep pace with the moving times an online presence for your business is not only effective but a complete essential. As the world becomes a smaller place the options that the consumer has becomes ever expanding. A business owner needs to make every effort that he can in order to attract the limited consumer to his products and service to make a substantial profit. The competitive market sees business owners and advertisers going in for more and more innovative options as the tried and tested methods fail to make an impact with the target audience. The online story is quite similar. So it is not sufficient for a business house to just have a presence on the World Wide Web, the edge lies in making this presence felt by the potential customer. Search engine marketing tips could be the survival tools for many a business in this scenario.

Any internet user who needs any kind of information about a particular product or service or just about anything under the sun has never had it this easy. Now all he needs to do is connect his computer, laptop, palmtop or even mobile phone to the internet and a whole world of information opens up in front of him at the click of a mouse. The facilitators for the search are the all important search engines like Google, Yahoo and others. Once a keyword is typed on the search engine tool it immediately throws up a list of websites that could have the necessary information useful o the information seeker. It is of immense importance to the business that its website figures prominently in all search engine lists whenever a search is given for a product, service or information that is available on this particular site. This is the crucial stage which requires the search engine marketing tips to be fully adopted and implemented.

A search engine marketing firm specializes in the task of generating traffic to a particular website through prominent positions in popular search engine lists. This is the key role played by search engine marketing tips, which when implemented according to a particular strategy suitable to your business; ensure the maximum volume of traffic to your website through prominent positioning in the search engine lists. The search engine marketing tips include various methods that make a particular website content specific for the search engine spiders to easily crawl through and post the site on the search engine lists. Search engine marketing tips include methods and strategies such as keyword heavy articles being posted regularly on various websites, link popularity, pay per click methods, getting back links for the site and the latest buzz word is the social media optimization.

Expert handling by a competent search engine optimization firm and the search engine marketing tips provided by them that have been specially customized to suit your business needs, are the sure shot methods to ensure great online visibility and profitability for your firm.

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categories Internet And Businesses Online | chenshuiyang February 12, 2010 | comments Comments (0)

Reciprocal Links – Good for SEO Google Ranking?

Introduction – The link phenomenon
One of the important factors in ranking well on search engines such as Google is ensuring that you have a number of links pointing from other websites to your website. Website links can be a confusing thing, there are many terms used to describe them including one way links, reciprocal links, backlinks, inbound links but to explain what I’m talking about here – lets say you own ACME Shoe Sales, and you are on another website say www.great-aussie-footwear.com and you see a link that says “Visit ACME Shoe Sales” and you click on it – and it takes you to the ACME Shoe Sales, then this helps the ranking of ACME Footwear.
This type of link is called an “inbound link” to ACME, or confusingly, is sometimes referred to as a Backlink for the ACME website. These backlinks or inbound links tell Google that someone else thinks that your website is worth linking to. If lots of people think your website is important enough to create a link to, then this tells the search engines that your website must be important.
So how do you get these links to your website?
Well, there are many ways to do this including posting messages to forums with links to your website, listing your business in online directory websites, getting business partners to link to you, paying people for links (a risky practice these days), and “Reciprocal Links” where you agree to link to someone if they link to you. Many people still exchange links with others hoping that they will rocket to the top of the search results because “their cousin who’s an IT guy told them that was how to get ranked on Google”.
Reciprocal links – will they help?
The answer is yes and no. A few years ago, reciprocal linking alone would get you ranked well on the search engines. The problem was that everyone figured this out and so many professional SEO companies abused the practice and setup massive reciprocal linking programmes – have you ever got one of those spammy emails from people asking you to link to them if they link to you? The practice is still alive and well.Give the disproportionate number of links that various websites ended up obtaining by the practice, the search engine companies caught on that most of this was an artificial practice, and they started to discount the value of links pointing to websites where that website linked back to the linking partner.
So they wont help?
The answer is yes, and no. There are two benefits you get from a link from someone else’s website that points to your website.
* a) Referral benefit

* b) Ranking benefit
Referral Benefit
By this we’re talking about the fact that if someone is on the other website, and they come across your link and they click on it – well they arrive at your website. If the place they found your link was on a site that is somehow related to your business (if you sell shoes, they may have been on an othopaedics website, or an price comparison website showing differnt footwear available for purchase in your country) then they may well be interested in shoes and so this could be a valuable website visitor. If they found your link on an online gambling website and clicked on it by mistake – well clearly there is limited benefit you receive from their visit.So typically speaking, referral benefit is strong when the link comes from a related website that is not competetive in your field (if you sell pillows, think bedding websites, if you sell tyres, think car websites etc)
Ranking Benefit
Ranking benefit is what we discussed earlier where the search engines will recognise this link as a vote of your websites importance and give you weighting / ranking for this.
So back to Reciprocal Links – will they help?
The answer is yes and no….but this time, we’ll try to answer the question I promise! If a website owner approaches you who has a website that is related to your industry but not competetive to your business, and you think that people on their website may be the right sort of target audience who you’d like to have come to your website, then by all means exchange links with them. Forget about the search engine ranking issues – if this business attracts people who are the sort of people who would buy or deal with your organisation (ie same area, same interests, same product category) then having a link from their site to yours has enough inherent value to exchange links. Same applies to whether a link should go on your website. Are your visitors going to find it interesting? Will it add value to their experience of your website? If so – go for it.
If a website from an overseas website approaches you but you don’t sell to overseas customers, or if a website from an unrelated industry approaches you, then don’t exchange links in the hope they will deliver strong rankings. On the issue of ranking, there is still much debate in the SEO industry about whether any rank is achieved from exchanging links. My personal view based on our SEO experience is that a small number of link exchanges with high quality “authorititive” websites in your industry will help to some extent. Be careful though, as linking out to a range of useless link partners who have sites filled with thousands of spammy links could actually hurt your rankings. If the person asking you to exchange links fits this category don’t do it.

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categories SEO experience | chenshuiyang January 15, 2010 | comments Comments (0)

SEO Vietnam: Obtain Premium Google Spot With SEO Services Vietnam

Vietnam delivers nonfluctuating top Google spot. SEO services Vietnam draws desired traffic for you. SEO company Vietnam secures qualified lead for you. SEO Vietnam ensures measured ROI for you. SEO services Vietnam: Dictate Google Ranking.

SEO Vietnam, Profit By Search, riding on its matchless search engine optimization (SEO) services has emerged as the SEO giant on the world wide web landscape. With substantial cost advantages that Vietnam is renowned for. SEO services Vietnam, with its revolutionary ethical SEO techniques and deep expertise has been providing impeccable services in the ream of search engine optimization (SEO)

to enable websites to attain and retain top search engine rankings with popular search engines such as Google, Yahoo, Alta Vista, MSN and Ask Jeeves.

Search engines return innumerable results for every search term and if the website does not show up in the top search listings, it will not be able to attract any visitor, let alone generate business. This is where SEO Vietnam comes into play, with its time proven SEO techniques that empowers the website to not only get the desired desired targeted traffic but loads of qualified leads and conversions. SEO services Vietnam (SEO Vietnam) allows website owners to reach the global customer and get a strong hold of local as well as global markets.

Underscoring the web presence of a website, SEO company Vietnam provide measured solutions to help website owners to stay competitive and see his business thrive in fierce competitive environment. SEO Vietnam, Profit By Search also holds sway in social media optimization and social bookmarking, being the leading SEO company Vietnam.

The spectrum of services that are on offer from a reputed SEO Vietnam include competition analysis, analysis of keywords and key phrases, thoughtful link building, effective content management, forum, blog, directory, PR and article submission, pay per click marketing and social media optimization.
Make sure that your websites clings right there on the top of search engine listings with flawless services of SEO services Vietnam.

SEO Vietnam, Profit By Search has been offering impeccable services since 9 years. SEO services Vietnam has been leaving a trail of satisfied customers across the globe. Visit SEO Company Vietnam at VN-SEO.com. SEO Vietnam: Be The Online Buzz. SEO Services Vietnam: Experience the magic of #1 Google Ranking.

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categories SEO experience | chenshuiyang December 24, 2009 | comments Comments (0)

Welcome to the World of Google Dance

Have you heard of “Google Dance”? It is mainly for those who are concerned about their rankings on Google, as it refreshes the content for better SEO. It is an interesting theme that happens once in a month, that is, Google updates its entire index of web sites on a regular, ongoing, constant basis. Usually it’s done from about 20th to 28th of every month. Google exploits 9 data centers that will provide different results until the Google dance update completes its recalculations. Once the dance has been completed, the search engine results will show new listings and changes in ranking position.

What really happens is, Google sends out spiders to crawl the Internet, it begins to go through each individual site and updates the content on to Google.com. During the dance, SERPs (Search Engine Results Pages) can fluctuate and websites often see a surprising rise or fall in rankings before returning back to normal. So people are known to get a little nervous or both if their site disappears from the index or slips in ranking.

As a result of updating process, old indexes do not simply yield to new indexes, but there is quite random movement in transition. It takes a couple of days for Google to complete its update. Especially during this period, both old and new indexes get their place on http://www.google.com, although alternatively or even in unpredictable ways before new indexes stabilize there for all to see.

There are many data centers that Google uses to spider across the world. Each center has a specific region it covers and all the information is gathered in aggregate and returned back to Google.com. It has 3 main WWW servers online, which are as follows:

http://WWW.google.com – main address, the true homepage of Google.

Other two servers are WWW2.google.com & WWW3.google.com which have been primarily instrumental in providing some answer to webmasters who are a little tentative with their future rankings.

When the mass update begins, the number of results on the three servers will be different for a while. Thus the results vary from server to server, they are said to be “dancing”, hence the name “Google Dance.”

Google Dance takes place every month and usually close to the end of the month. In order to know when the Google search engine spiders the pages of the web, there are various Google Dance tools available. You greatly benefit from this as it assists you to know when your site will rank in Google.

During the Dance, the Google spider will revisit every website, figure out how many sites link to it, and how valuable these links are. As Google is constantly crawling and updating the selected pages, their search results will vary slightly over the course of month. You can make sure all your web page does not go down for maintenance during Google’s Dancing period. It is just a right chance to make a better shot by fully optimizing your web sites, and to beat your competitors.

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categories SEO articles | chenshuiyang December 19, 2009 | comments Comments (0)