I know I keep saying this left, right and centre.

That the foundation of good marketing is by following the Zig Zag theory.

Does everyone apply technique X, Y or Z? Then you could go for A, B or C.

So my own websites are always stuffed with tiny, psychological elements. Small details that are meant to make any visitor stop, if only for one second.

Because 1000 visitors that stop one second longer, means that my website climbs up the rankings.

I know that is rather a big secret to unveil, but I am never worried about being open about it. Because the world of web designers and SEO specialists is very much a very technical world.

The overall majority is interested in expressions as HTML, Meta-Tags, Page Structure. I never pay so much attention to that. Right because I know that all the millions of those interested in SEO are fishing in that pond.

First of all, that makes the competition there a lot harder. And why should you go to that place where the competition is at its most fierce?

Secondly, since this is such a technical world, suggestions such as personality or psychology do not have a big impact on most technique orientated SEO fans. Perhaps they will only make a small mental note of it (”Have to put personality into the website”) or think that it is just sprouting mist.

With as a result that I myself can achieve high rankings in a very competitive market, simply because I ignore most techniques that rapidly spread over the humongous SEO community.

In general, when I hear about a new very popular or exciting technique, and I hear about it from 3 different sides, my mental note usually is: making sure I do not use that.

Shouldn’t it be always like this? You don’t become a good painter by peeking at million others, but because you slowly, decently, thoroughly, patiently, develop your own style.

SEO is beautiful, because it is all about quality. From A to Z. All you need to do, is interest your visitor. By making a very good site.

If only for the pleasure and satisfaction of doing that.

If you are truly satisfied about your site, you can be sure that others will be too.