With a population of more than 11 million in its city and suburbs, the Chicago area is a hot bed of buyers and sellers trying to connect with each other every day. There is competition in almost every conceivable industry, and advertisers constantly are on the look out for more-exact ways of reaching their target audiences.

Thanks to continuing advancements in search engine marketing, or SEM, and its related technology, including paid search and search engine optimization, businesses in and around the Windy City are thriving on their Internet advertising success.

Recent improvements to geo-targeting have had a significant impact on strategic Internet marketing in the metropolitan business community. Search engines like Google and Yahoo now can display results based on the searcher’s IP address, eliminating the need for location as part of the search. Now, national brands with local target audiences have a chance to be seen, and small businesses on limited budgets competing for those same consumers have a chance to level the playing field.

Search data from Yahoo Search Marketing for early 2007 shows Chicagoans are performing their top searches for automobiles, restaurants, sports teams and apartments. As a major metropolitan area with significant business diversity, Chicago likely mirrors the search habits of consumers in many different U.S. markets. It also demonstrates the advertising models of companies with varying budgets.

For instance, nationally based auto dealerships, such as CarMax, now can appear alongside local used-car lots when a search is performed without a specified location. As long as the dealership is within a 30-to-50-mile radius of the search, it will appear. Likewise, in the highly competitive restaurant industry where big budgets help national chains dominate, single-store vendors on a shoestring can appreciate the same importance and reach.

Although small businesses have been slow to adopt paid search and search engine optimization strategies, they cannot ignore the importance or simplicity of the changing advertising environment.

Technology improvements effectively are eliminating the excuses a small-business owner might have for resisting the Internet. Today, these companies do not even need a Web site to route visitors to their information. Display ads can include contact information and paid-search campaigns can hinge on pay-per-call outcomes.

And, with Internet Yellow Pages now mirroring the functionality of major search engines, these nearly obsolete banks of local information have managed to find their place as robust, viable advertising options.

So whether it’s downtown or at the farthest reaches of the Chicago suburbs, there are opportunities for every business to reach their target audiences effectively, thanks to smart technology and professional SEM expertise.

SEM Business Blueprint is a new product recently released by the gurus of internet marketing, Tim and Steve. Their new product elaborates the important and crucial issue of search engine marketing for businesses online.

1. What Can SEM Business Blueprint Do For You?

Increasingly more businesses today try to gain visibility and increase their online presence, because it can be the most effective and efficient way to enhance their profitability. Not to mention that many people today start an online business as supplement to their income, or quitting the 9-5 job they used to have. Most of them try to find the way to make their online store or business more recognizable and more popular online. This is what SEM Business Blueprint seeks to do: show people the way to become more successful online, offering search engine marketing services,

The product itself is a blueprint featuring all important details on how to become an expert marketer online, attracting new client. We have seen products like this in the past as well, but the SEM Business Blueprint stands out because it can teach you how to market your services to any online business that is trying to establish its online presence.

2. What Is In The SEM Business Blueprint Package?

SEM Business Blueprint is a series of guides, presentations, documents and videos that show you everything you want to know in a comprehensive and understandable way. You will find out why and how SEM is easy and effective and how you can make lots of money from it. You will find step by step instructions that will help you setup SEM and SEO services and how you will manage to find clients who will be paying you thousands of dollars to offer them your services and knowledge.

3. Step by Step Instructions and Easy to Follow.

An important part of the tutorial and guide is the step by step instructions on how to launch a successful marketing campaign for your clients and all the little secrets you need to be aware of.

SEM Business Blueprint is available for $197 and it seems it’s worth its money, as it looks very solid and well organized, efficient for novices.

To start with, although blatantly redundant in my quest to educate the masses, Search Engine Optimization (or SEO) is just that. Optimization. The actual activity or ‘action’ is called Search Engine Marketing or SEM. As such, Article submission strategies are part of SEM, not SEO. Let’s get that sorted straight away. Enough with the alphabet soup, back to business.

For those whom are not enlightened in the whole ‘Articles for Ranking’ theory, I shall summarize. Part of what gets websites higher rankings on the major search engines is back links. Back links are the number of links pointing back to a particular website. Most modern search engine algorithms, give higher ranking based on the number of back links to a particular site out on the web. A supposed ‘popularity meter’. The theory goes, that if you write articles, submit them to article repositories with footer text and a link to your site, you will magically see hundreds if not thousands of links back to your site. This in turn would raise your SERPs (search engine result position). As I said, a sound theory on paper.

Let us not forget our past, lest we are doomed to repeat it.

Article SEM couldn’t be ‘the latest thing’ if there weren’t others preceding it. Its closest relative would have to be ‘Forum Posting for Text Links’ methods used last year by a great many web marketing pundits. This one was the same idea but just a lot more labor.
Companies would hire people, usually offshore labor, and have them go to high ranking forums/message boards and make posts with the company text link in the signature. Oh yes my friends, they PAY people to go and do this form of marketing/data entry. It’s piece work, paid by number of posts.
What happened to that one? Well search engines caught onto the concept as well and adjusted their algorithms to ’see’ matching text links for the same site or unique ‘Class C’ IP address and treat them as one, not multiple links as intended by those ’savvy’ marketers. Complete waste of money now isn’t it?

The algorithm has similarly changed in regards to reciprocal linking strategies. They have been greatly devalued with recent algorithm updates at the major SEs (search engine). For many years now webmasters and SEO folks have been spending a great deal of time and money obtaining reciprocal links to their sites. Those same recip-links can actually hurt ones positioning now. Many have paid good money to get punished by the new ‘rules’. Worse than a complete waste of money.

Blogs? Naw, spammers got them too. As reported by Andrew Orlowski over at the Register, “Recently, we featured a software tool that can create 100 Blogger weblogs in 24 minutes, called Blog Mass Installer. A subterranean industry of sites providing “private label articles,” or PLAs exists to flesh out “content” for these freshly minted sites. And as a result, legitimate sites are often caught in the cross fire.”

The Sky is falling! The Sky is falling! The Sky is falling!

Now for a little ‘the end is near’ fear mongering. In recent months, in an effort to come to grips with Googles latest algorithm rollout Big Daddy, many in the SEO have been suggesting Google is filling up and can’t deal with the sheer volume of it’s 8 billion plus listings. Some evidence of unhappiness in Gmail land as reported by By Saul Hansell of The New York Times, “Referring to the sheer volume of Web site information, video and e-mail that Google’s servers hold, Schmidt said: “Those machines are full. We have a huge machine crisis.”"

And that’s just the email load.

So while I try to work out the long term value of article writing for SEO, I can’t help but think this practice will have a deleterious effect on the end user, The Web Surfer. With loads high and technology struggling to keep up, an end-run on getting articles of varying degrees on quality probably won’t make things any better. So for the sake of all the web surfers now and in the future I will try to keep my article writing to a minimum. I hope this one helped start some further dialogue.

If you are involved in internet marketing in the last few years you probably have heard of the products, SEM Business Blueprint, Niche Blueprint and Commission Blueprint. All of the products were created by these two guys, Steven Clayton and Tim Godfrey. If you do not know of these guys or their products and are involved or looking to get involved in affiliate marketing or niche marketing then do some research on their products and you will find none better for teaching you how to succeed at this harsh, competitive market place.

When I am looking to improve my knowledge and to build my business further I like to do my due diligence and learn more about the products and also I really like to know who the person is creating the product or products. If a person has a good reputation you can usually correlate that into their products will be also of high quality, as being in business myself I believe firmly in what goes around comes around and with internet marketing the world is very small and not filled with many hiding places.

Now getting back to my main topic here is to tell you some about the authors of those products I listed above.

Steve and Tim are currently running a internet marketing business together and created to my knowledge now three products together. Those products are SEM Business Blueprint, Niche Blueprint and Commission Blueprint. Commission Blueprint first launched in 2008 and I purchased this product in January 2009 from them as a one time fee. After learning more about these two guys and how they started a monthly membership for Commission Blueprint including more tools for successful business building I joined the monthly membership and am still a member enjoying their product immensely. Another product they released this last year is Niche Blueprint. I have not purchased that product but it is about how to build an ecommerce site and get it in the top ten of google and successful fast. There are many many great reviews of this product also, all I can attest too is Steven Clayton and Tim Godfrey are delivering on their products.

The third product they recently release is SEM Business Blueprint, and I now have this one too as it fit my business model perfectly. SEM Business is a business in a box. It is a search engine marketing business with all the tools, websites, promotional material, spreadsheets, presentations & proposals all inside. You can have a business up and running in two days with only a $200 investment. What other business could you start with such little time and money. The opportunity Steven and Tim have opened up to anyone who purchases their products is so huge there is no way to put a dollar value on it.

A little more detail about Steven Clayton and Tim Godfrey

Both were successful before they got together. Prior to founding ‘Worth Overdoing Marketing and Consulting’, Steve was Vice President. This was for a large Corporation doing huge amounts of business in the USA.

Starting his internet marketing business about 36 months ago, he has become very successful using his knowledge of stats etc. from his previous employment.

Tim became successful by building an online internet empire in the gambling niche, and as well sold many other online business niches and also runs a profitable trading business too. He is also the author of a product called profit praxis before Steve and Tim teamed up to do their products together.

Conclusion: Overall I can confidently recommend SEM Business Blueprint & any other of Steven Clayton and Tim Godfrey’s products to you as the best opportunities out there. You will find others but not in the same top level category of these products.

To Your Success

If you have some basic online marketing skills like keyword research, SEO, article marketing or link building, do you know that you can actually sell your services to traditional brick and mortar businesses? You don’t need to be an Internet guru. As long as you can show those traditional business owners how they can improve their business bottom line through the Internet, I’m sure they will listen to you.

However, you do need to learn and educate yourself on not only the technical skills but also some business skills. That’s where the SEM Business Blueprint comes in. This is not the typical money-making products that we’ve seen so many crowding the Net these days.

SEM Business Blueprint is focusing on teaching people how to make money by selling online marketing services to local businesses. By the way, SEM stands for Search Engine Marketing. In a layman term, it simply means marketing your business through the search engines such as Google and Yahoo.

You see… most Internet Marketers glue themselves in front of their computers and fail to recognize the BIG opportunities available in the real world. Only a few smart ones recognize the opportunities and able to earn some good money with very little competition. Most traditional business owners realize the power of Internet but they just don’t have the time or knowledge to look further…. this is where you can come in and help them.

In a nutshell, SEM Business Blueprint provides a very comprehensive package for those who want to learn how to sell their IM skills to local businesses. It teaches you step by step how to get clients and how to offer your services. The authors (Steve Clayton & Tim Godfrey) even give you the complete promotional materials, sample proposal and powerpoint presentations they used for their clients. In short, you get a complete blueprint.

The thing I like best about this course is that it’s organized in a stage by stage fashion. The course is made out of a series of video tutorials, they are very easy to follow and understand.

For example, the stage 1 of SEM Business Blueprint will show you exactly why this is such an easy way to make thousands of dollars whilst you are working on other areas of your internet business, whether it be affiliate marketing, product creation, blogging or some other type of online venture.

In stage 2, you’ll learn how to quickly set up your marketing services blueprint, how to show your offers to prospective clients and get paid up front fee of as much as $2500 BEFORE you actually do any work.

Stage 3 will walk you through step by step how to set up your customers campaigns once you have received a purchase order and all the info pertaining to their business.

Stage 4 and 5 will show you where and how to find high paying customers. The authors will also show you the inner workings of this type of online business by taking you behind the scenes and showing you real life examples from their own accounts.

Conclusion:

SEM Business Blueprint is very different from many internet marketing or money-making courses that I have seen today. Many existing IM courses simply use rehashed materials and teach you with different words. This course, however, is totally new. It’s more geared toward teaching you how to become a professional internet marketing consultant. The course is well suited for those who are looking to supplement their income. The market demand for this kind of service is huge and competition is low.